Portfolio

Challenge: The Banc, a premium dining destination, wanted to attract more online reservations while maintaining a high-end brand image. Their previous campaigns had strong reach but lacked conversion efficiency and more notably, didn’t have any integrations through their booking platform – SevenRooms.

Our Approach: We developed a tailored paid social strategy focusing on precise audience segmentation by spend, highly effective creative testing, and continuous optimisation of ad placements. By integrating our campaign with SevenRooms, we were able to focus on direct attribution across multiple ad formats and we maximised conversion opportunities without inflating acquisition costs.

Challenge: Sunnamusk, a luxury fragrance house, needed to scale online sales while reducing dependency on physical retail. The competitive fragrance market required both strong storytelling and highly efficient acquisition campaigns.

Our Approach: We built a performance marketing strategy combining paid social and search ads, leveraging dynamic creatives and retargeting to engage fragrance enthusiasts at every stage of the funnel. We also refined their campaign structure to improve budget allocation across high-performing audiences to support store launches across the UK and Europe.

Challenge: The Ivy, one of the UK’s most iconic restaurant groups, wanted to increase online bookings across its venues while preserving its prestigious reputation. The challenge was balancing premium brand positioning with performance-focused advertising.

Our Approach: We created an integrated paid media strategy, combining social campaigns with targeted booking ads. We ran creative testing to optimise messaging while segmenting audiences by intent and location to increase conversion rates.

Challenge: Forks & Green, an independent café and brunch spot, wanted to increase footfall and strengthen loyalty within their local community. Their brand awareness was limited outside existing regulars.

Our Approach: We launched geo-targeted paid social campaigns designed to drive awareness and incentivise first-time visits. Alongside performance campaigns, we built retargeting flows to re-engage local customers and promote seasonal menu items.

Challenge: Pleebly, a scaling tech platform, needed to grow its user base quickly and cost-effectively. The challenge was to achieve rapid adoption while keeping acquisition costs under control.

Our Approach: We rolled out a performance marketing strategy across both paid social and search, optimising campaigns for conversions at scale. By testing different creatives and refining audience targeting, we identified the highest-performing acquisition channels.

Challenge: Elvet Steakhouse partnered with us ahead of a full relaunch, introducing a new high-street proposition centred around flagship halal steaks. The challenge was to build awareness and demand from the ground up while clearly communicating a differentiated offering in a competitive dining market — all without diluting the brand’s premium positioning.

Our Approach: We developed a launch-focused paid social strategy designed to generate excitement, educate audiences on the new proposition and drive early footfall and bookings. Through precise audience targeting, structured creative testing and continuous optimisation, we scaled performance efficiently from day one. Our approach ensured Elvet Steakhouse re-entered the market with clarity, momentum and a strong foundation for sustained growth.

Challenge: A soulfood restaurant aimed to launch a new venue in Chingford while building on the success of their Lewisham location. The goal was to generate awareness, attract local diners, and establish the new venue as a go-to destination without diluting the brand’s soulful identity.

Our Approach: A performance-led paid social campaign combined hyper-local targeting with vibrant, appetite-driven creative. By testing ad formats, placements, and messaging continuously, we maximised engagement and reservations. This approach helped Sweet1ne make a strong Chingford debut, driving both new footfall and repeat visits while extending their presence across London.

Challenge: The Banc Brasserie partnered with us ahead of its launch with the ambition of establishing itself as a prime dining destination in Enfield. The challenge was to generate immediate awareness and demand while clearly communicating a refined brasserie concept in a competitive local dining scene — without compromising on brand quality or long-term positioning.

Our Approach: We delivered a launch-focused paid social strategy designed to build anticipation, reach high-intent local audiences and drive early reservations. Through precise audience targeting, structured creative testing and continuous optimisation, we ensured the brand launched with momentum and visibility. Our approach positioned The Banc Brasserie as a standout dining location in Enfield from day one, laying the foundations for sustained growth.

Challenge: A Turkish restaurant and takeaway in the heart of Shoreditch wanted to increase visibility and drive consistent in-store and online demand in a highly competitive, fast-moving food scene. The challenge was to cut through locally while balancing dine-in appeal with high-volume takeaway demand.

Our Approach: We crafted a performance-driven paid social campaign combining hyper-local targeting with mouth-watering, food-focused creative. By continuously testing ad formats and placements across both discovery and intent-driven audiences, we maximised reach and conversions efficiently. This approach positioned The Munch as a must-visit Turkish destination in Shoreditch, driving both walk-in diners and repeat takeaway orders.

Challenge: Gyros Lab, a Greek takeaway, wanted to boost local awareness and increase orders in a competitive food market. The goal was to cut through the noise, attract new customers, and maximise repeat business while maintaining efficiency in ad spend.

Our Approach: Strategic paid social campaigns leveraged hyper-local targeting and compelling, food-focused creative. By continuously testing ad formats and placements, and optimising for high-intent local audiences, Gyros Lab drove measurable growth in orders. This approach helped establish the takeaway as a go-to Greek food spot in the area, increasing both new and repeat customer engagement.