Last updated: 27 Feb 2023

Important note for influencers

We’ve put together a guide for influencers and brands that outlines the legalities and regulations for content campaigns and posting to social media networks. Please read through our House Rules to familiarise yourself with both ours, and the Advertising Standards Authority (ASA)/Federal Trade Commission (FTC) expectations.

Key Instructions

  • Timing: Ensure the post submission aligns with the brand’s expectations. Post within your most engaged timeframe! You can find when the best time to post is on your insights within your social media account.
  • Mentions and Hashtags: Please avoid using the hashtag #gifted unless otherwise specified. Mentions and hashtags should only include the brand campaign that you’re promoting.
  • Paid Partnership Tags: More information on Paid Partnership Tags can be found below, please read this carefully before working with and/or posting content for brands.
  • Aesthetics: Ensure your content follows a similar aesthetic to the brand you’re posting about. Colour schemes, style of images and composition – that sort of thing.
  • Quality: We’ve lined you up with some awesome opportunities – so we kindly ask that you don’t compromise on quality! Understand the look and feel, and post to the brand’s strengths. You’ll reap the rewards afterwards.
  • Swipe Up Feature: Only enable the swipe up feature (followers more than 10k) if specified in the campaign brief.
  • Disclosure Label: You need to tell everyone that you’re promoting the product or service. Simply do this inserting #ad after your caption. As per ASA guidelines, this needs to be prominent and upfront (within the first two lines of the caption, before the “more” button).

Must include Hashtags

  • #(brandname)
  • #influxcrowd
  • #paidpartnership
  • #ad

Post Rules

  • Avoiding tagging the brand in either the text, picture and/or video without the additional disclosure specified above.
  • Use hashtags #sponsored, #ad, to indicate sponsorship and that you’re evidently working with the brand.
  • Avoid using ambiguous hashtags such as #sp, #spon, #collab. Be clear and concise.
  • For instagram stories, disclosure should be superimposed on the image – via text overlay or by audio.

ASA Sanctions

The Advertising Standards Authority govern the applicable use of content that is used for promotional purposes and therefore we’ve outlined the key points below:

  • The ASA have the right to withdrawal or amendment of the offending ad 
  • We are under obligation to name and shame the brand and/or influencer to their non-compliant list for serious offences.
  • The ASA have the discretion to refuse all types of media posted on social media for advertisement purposes
  • The removal or paid-for search ads
  • Withdrawal or trading privileges

CMA Regulations

The Competition Markets Authority ensure that marketing towards the use and sales of products is fair and compliant with market standards. We abide by such regulations, therefore it is essential that you:

  • Say when you’ve been paid, given, or loaned things.
  • Be clear about your relationship with brands.
  • Don’t be misleading.
  • Disclose in a way that is honest, transparent, easy to understand and unambiguous.
  • Disclosure should be upfront.

Important note for brands

  • Your brief should start by stating the name of the brand and campaign.
  • It should set out the exact social media accounts an influencer should use to publish content.
  • Influencer briefs should explicitly outline the sponsored content an influencer has agreed to make.
  • Campaign DOs and Campaign DONTs influencers need to include in the content.
  • Publication on a certain date/time or in a certain time frame.
  • Usage of particular hashtags.
  • Requiring a certain number of posts.
  • Specification of the type of content. (e.g. an unboxing video, image should show a particular part of the product).
  • Set a list of specific messaging points an influencer should include.(e.g. The food is organic, product is made by sustainable materials).
  • Set a list of messaging points an influencer shouldn’t include.(e.g. Discussing a specific product the brand doesn’t wish to advertise in the present campaign or any reference to competitors).
  • Include necessary rules and guidelines to any contest or giveaway.

You must not:

  • Republish material from Influxcrowd.
  • Sell, rent or sub-license material from Influxcrowd.
  • Reproduce, duplicate or copy material from Influxcrowd.
  • Redistribute content from Influxcrowd.